MD_11F_4040_W9_1020_Advertising_in_special_condition_-_Crisis_management

MD_11F_4040_W9_1020_Advertising_in_special_condition_-_Crisis_management

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Unformatted text preview: + MC 4040 ADVERTISING PROBLEMS Advertising in special condition II Crisis management 10/20/2011 Copyright 2011 Yongick Jeong + Todays Agenda Review Crisis Types of crisis Crisis Response Strategies Crisis and Advertising Strategic Considerations and General Tips + Crisis + What Is A Crisis? An event that can disrupt an organizations normal operations, jeopardize its reputation, and damage its bottom line. Guth and Marsh, 2003 + Types of Crisis: Internal Crisis Product level Health/safety-related product issues + Types of Crisis: Internal Crisis Corporate/organizational level Operation transparency Accident, death, or serious health condition of key staff (E.g., Steve Jobs Apple) Unethical conducts + Types of Crisis: Internal Crisis Corporate/organizational level Accident, death at a facility Workplace violence (erratic or threatening employee behavior) Terrorism, hostage situation or bomb threat Activism, protests, riots Leak of material information + Types of Crisis: External Crisis Environmental phenomena that Earthquakes, volcanic eruptions, tornadoes and hurricanes, floods, landslides, tsunamis, storms, and droughts, blizzards, wild-fires, etc. + Types of Crisis: External Crisis Political reform Military coups Economic recession E.g., Atkins (low-carb) Diet + Types of Crisis: Internal Crisis Unidentified and non-factual rumors among target audiences E.g., Tommy Hilfiger + Crisis and Advertising + Crisis When written in Chinese, the word crisis is composed of two characters. One represents danger and the other represents opportunity. John F. Kennedy +...
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MD_11F_4040_W9_1020_Advertising_in_special_condition_-_Crisis_management

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