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advertising - Introduction to Mass Communication (MC 2000...

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Introduction to Mass Communication (MC 2000 section 1) Craig M. Freeman
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The Development of the Advertising Industry Advertising : Any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor. – American Marketing Association
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A Short History of Advertising Early Advertising 3000 B.C.: Babylonian merchants hired barkers to shout out goods and prices at passersby The Romans wrote announcements on city walls By 15 th century, Siquis —pinup want ads for all sorts of products and services—common Tradespeople promoted themselves with shopbills , attractive, artful business cards. 1625: first newsbook containing ads, The Weekly News , printed in England
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The Development of the Advertising Industry The Birth of Consumer Culture Industrialization of the 1800s led to move away from small shops and personal sales towards standardized factory goods and standardized mass messages People began purchasing products not just to satisfy an operational need, but also to adopt a persona as part of modernization
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The Development of the Advertising Industry The Growth of Brand Names Brand name – a word or phrase attached to a product for promotional purposes Distinguishes products from one another in the field Provides geographic stability for a product Connects product directly to advertising
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The Development of the Advertising Industry Advertising-supported Media Penny papers (1930s) resulted in move from subscription revenues to advertising revenues Ladies’ Home Journal (1887) designed as medium for consumer advertising CBS radio founded to sell cigars and other products Quiz Show scandal changed the way ads were produced for television
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The Development of the Advertising Industry Types of Advertising Consumer advertising Product or service (
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This note was uploaded on 01/16/2012 for the course MC 2000 taught by Professor Freeman during the Fall '08 term at LSU.

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advertising - Introduction to Mass Communication (MC 2000...

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