Strategic Quality Management and Customer Satisfaction MGT 449 Team Paper Week 3

Strategic Quality Management and Customer Satisfaction MGT 449 Team Paper Week 3

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Unformatted text preview: Running head: STRATEGIC QUALITY MANAGEMENT AND CUSTOMER 1 Strategic Quality Management and Customer Satisfaction Rebecca Lanham, Chuck Burt, Glen Kellner, David Edwards, and Martha Martinez MGT 449 December 11, 2011 Oren Gilbert STRATEGIC QUALITY MANAGEMENT 2 Strategic Quality Management and Customer Satisfaction Target is a widely known chain of stores offering merchandise ranging from electronics to camping gear to fresh produce. With more than $63 billion in annual sales, Target is a high profile organization in which consumers expect quality (Target, 2010). Target faces difficult competition from other retailers such as Wal-Mart and K-Mart. Thus to remain competitive Target must consistently review its strengths, weaknesses, opportunities, threats, and evaluate its mission and vision. Target must also analyze potential strategic plans and objectives. Without the constant momentum toward improvement, Target cannot succeed long-term in such a competitive market. Targets SWOT Analysis The Target Corporation is a retail company based in Minneapolis, Minnesota. The company is the second major retailer in the nation after Wal-Mart. The store was founded in 1902 as Dayton Dry Goods Company. The first Target retail store opened in 1962 in Roseville, Minnesota. The company has grown steadily since then by expanding into new markets and purchasing stores from rival competitors. Target plans to expand internationally by acquiring rival stores in Canada with the first store set to open in 2012. Strengths Target Corporation has numerous strengths in which to develop its brand competitively. The store benefits from a widely recognized brand symbol, which consumers can easily recognize as the bulls eye logo. Target operates stores in states of the union except Vermont. Customers enjoy an enhanced experience while shopping because to the upscale design of the stores themselves. In addition consumers have numerous selections throughout the store because of the partnerships that the store has maintained with quality brand names. Consumers can do STRATEGIC QUALITY MANAGEMENT 3 their grocery shopping as well as pick up pet food, and they can shop for electronics and apparel. Target also has numerous variations of its stores such as Super Target, Target Great land, and urban stores. Target emphasizes quality versus cheapness in the products that they sell. Target markets themselves on the quality goods and options that they provide at a reasonable price. The company is environmentally friendly. The company operates 38 distribution centers throughout the country. The company has an online shopping presence under Target.com, which offers shoppers an access to most of the stores items online....
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This note was uploaded on 01/16/2012 for the course MGT 449 taught by Professor Various during the Winter '08 term at University of Phoenix.

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Strategic Quality Management and Customer Satisfaction MGT 449 Team Paper Week 3

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