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Vision Framework Mission:The Virgin Group wants to be the pioneer of all the business ventures that touches all aspects ofthe customer’s life and changing business for good.Vision:Launching innovative business to established in different markets using unconventionalmarketing network to create superior brand value to customers. Creating value and setting upbusiness are scope for innovation and value for customer better than others. Strategic Intent Delivering existing services and products in better ways and pioneering innovative customersatisfaction through different business and services. Ideology: Core Values InnovationQuality AssuranceDrive for changeSuperior value Core Purpose “Changing business for good” Key Issues:The diversified portfolios have advantages but they also have disadvantages as well. Ifone of the SBU gets into problem it might affect other SBU's as well.Due to its diversified business portfolio, the company might forget its core objective.Focusing in different portfolio might lead to poor quality and service.The SBU which are not making profit should be withdrawn instead of making a largeportfolio. Virgin should maintain their reputation in every SBU's by only operating fewerSBU which are profitable.
Goal:Virgin's definitive objective is to help change the manner in which business characterizesachievement and to put natural and social prosperity close by the quest for the benefit.Core competence:Virgin uses its core competences all over its businesses and creates value by those corecompetences.