Target Market StrategyNew Product Launch Strategy DevelopmentWhen a new product is lunched the brand manager of a company plays one of the mostimportant roles in developing and executing a marketing plan that will attract the target market tothe product. According to our text on page thirty-nine (39), “The product or brand managers andtheir subordinates help plan, implement, and evaluate the marketing plans for their offerings.However, the entire marketing organization is responsible for converting these marketing plansinto realistic marketing actions.”(Kerin & Hartley, 2016). In the process of developing aneffective strategy for the product lunch the product manager and team will roll out a plan thatmust include three major phases before they can attract the intended target market. In this paperwe will discuss these three phases of an effective strategy development to launch a new weightloss pill. We will examine the planning phase, the development phase, and the target marketphase. These three phases will be considered in the process of developing a strategic lunch of the
