JOMC 137 Defining Ad

JOMC 137 Defining Ad - DefiningAdvertising 15:02...

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Defining Advertising 15:02 Why Study Advertising? It’s pervasive (everywhere) and persuasive We’re exposed to thousands of branded messages each day It’s in a growing number of locations Smartphones/iPads Product placement on TV shows, movies, etc. Bathrooms Economic and societal impacts (good and bad) Ethical issues (fast food, diet pills, fashion) What is Advertising? Traditional definition: (doesn’t work anymore)  Non-personal communication From an identified sponsor Designed to inform, persuade, or remind to buy a certain product or service Doesn’t fit into Traditional Definition *Wieden and Kennedy created the Old Spice ads  Personal bc it responds to specific people EFFIE awards given to super effective ads Amex ad (Tina Fey) personal for her, but is not personal to the user Truth ad persuasive, but to NOT buy/use tobacco, persuading a behavior change  Charmin built bathrooms in NYC (very personal) 
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JOMC 137 Defining Ad - DefiningAdvertising 15:02...

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