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Unformatted text preview: There are 17 eligible class days. You will have to verbally share how the example lines up with a marketing concept in three minutes or less. Each student can do this only once during the semester. Stories/examples must be no more than one week old to count. Here are some places to look: o Go to https://www.mediapost.com/publications and subscribe to Marketing Daily; emerging stories will be emailed to you. o Fortune Magazine o Business Week o Marketplace section of The Wall Street Journal o Adweek o Advertising Age...
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This note was uploaded on 01/17/2012 for the course JOMC 475 taught by Professor Heidihennink-kaminski during the Spring '11 term at UNC.
- Spring '11