Zinger+Cards - There are 17 eligible class days. You will...

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Zinger Cards! I have given each of you an index card with your name on it. You have the opportunity during the semester to earn 3 extra exam points by following the directions below: Read the business or trade publications and identify a current marketing story/issue that illustrates one of the marketing concepts we have covered in the class. Write the title of the article, date, publication, and page number on the back of your index card. During “Zinger Time”, raise your card in the air to indicate that you have an illustration to share with the class. I will take no more than three examples on any given class day, so it’s in your best interest to not wait until the end of the semester to act.
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Unformatted text preview: There are 17 eligible class days. You will have to verbally share how the example lines up with a marketing concept in three minutes or less. Each student can do this only once during the semester. Stories/examples must be no more than one week old to count. Here are some places to look: o Go to https://www.mediapost.com/publications and subscribe to Marketing Daily; emerging stories will be emailed to you. o Fortune Magazine o Business Week o Marketplace section of The Wall Street Journal o Adweek o Advertising Age...
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This note was uploaded on 01/17/2012 for the course JOMC 475 taught by Professor Heidihennink-kaminski during the Spring '11 term at UNC.

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