business ethics study guide 3

business ethics study guide 3 - Ecoeffieciency productivity...

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Ecoeffieciency - productivity is the key for companies. If a firm can enhance resource productivity, they will see benefits. Material savings, increase manufacturing process, better use of by-products. Waste products are considered inefficient. Beyond compliance leadership - acknowledge demands of stakeholders. Provide proof to stakeholders permitting commitment to natural environment. EMS Certification- followed guidelines of a certification organization, such as having ISO 14000 certification. With this strategy, customers would migrate over to companies with environment compliance. Ecobranding - firms attempt to differentiate there products and services from customers. - Customers must be willing to pay a premium for products that are ecofriendly - Reliable and current information about products overall environment performance must be available for customers - The environment product differentiation must be difficult for competitors to copy Environment Cost Leadership- firms that compete on low price can off-set their environment
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This note was uploaded on 01/17/2012 for the course LPP 467 taught by Professor Carderelli during the Fall '11 term at Syracuse.

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business ethics study guide 3 - Ecoeffieciency productivity...

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