ads network - Advertising Networks"An online advertising...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Advertising Networks "An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. The words "ad network" by itself is media neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space." (http://en.wikipedia.org/wiki/Advertising_network) Definition and major features clearly provided by Wikipedia.org, an advertising network can be very easily understood, depite one single possible misconception-- it is a network that does advertising for advertisers and clients as, in theory, its only major function. In this consideration, websites like Facebook work as mediums that carry ads for their clinents, however, it cannot be considered an ad network. Technorati is an advertising network that enables brands to enage with social media at scale. As the largest social media advertising network with the fourth largest social media property, the second largest blog media property, and more than 500 influential blogs and niche social networks that over 248 million unique consumers have been visited, Technorati provides top-ranking services for consumers all over the world. Whether your goals are branding, engagement, response or something in between, Technorati can bring the most relevant conversation to your target audience wherever
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
they are; let the conversation become content- and surround it with your brand; and deliver brand safe social media- all of the sites in the Technorati Media network are professionally run media companies. It connects the advertisers' brands with the influential bloggers and consumers who are creating and participating in the online global conversation. For blogers and publishers, their high-quality designed advertising network enables blog and social media publishers at ever level to maximize online advertising revenues (http://www.technoratimedia.com/) This is one of the ad providers we use here at HTSAA. Technorati Media has a fantastic sales and support staff and CPMs I have only seen rivaled by Gorilla Nation and Federated Media. They payout at 50% and they currently sell skyscrapers, leaderboards and
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 6

ads network - Advertising Networks"An online advertising...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online