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Unformatted text preview: via mass comm. Channels Goals: awareness and education Message types: notice, learn, change or reinforce Heath and medical informatics Medical and health informatics (MHI): concerned with the role of computers and technology in comm. Or transfer of info between people (e.g. patients) and information (e.g. health care provider) Evaluation in health comm. Research Evaluation is necessary to know if a health comm. Program worked and hopefully why and what aspects worked Interventions are planned activities or practices designed to achieve a desired outcome (e.g. improved mental health, weight loss) that may not be possible in the absence of the intervention Readiness for change Formative evaluation: helps form or shape the intervention and typically precedes or coincides with summative evaluation Summative evaluation: charged with determining if a campaign worked and why or why not it worked or did not work...
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- Spring '08