COM 101 Unit 1 General Study Guide Fa10

COM 101 Unit 1 General Study Guide Fa10 - LectureMaterial...

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COM 101—Unit 1 Study Guide Fall ‘10 Lecture Material Defining Communication Communication as a broad, inclusive concept 2 views of definitions Definition of communication Meaning of terms used in this definition Issues in defining communication Limitations of models Linear, transactional, and interactive models Laswell’s model —communication effects Shannon-Weaver   model —mediated comm, message vs.  signal, physical noise Gerbner’s model Westley-MacLean model —gatekeeping Berlo’s SMCR model —Comm elements as complex,  SMCR ‘mnemonic’, fidelity, psychological noise Convergence model —cyclical view of communication,  Properties of communication —process, continuous, 
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