BX3073 Assignment - Poland Toys R us Government Policies...

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Poland – Toys R us Government Policies Governance Financing - Luke Supply Labour Community (cost/benefit analysis, test used from project evaluation,,, You will also develop measures to explore their contribution to the community and the social benefits of the business) Evaluate the business (Product portfolio, Management structure, Suppliers, Customers, Competitors, government, business environment and strategic plans for future growth) Contents
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1.0 – Executive Summary:
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2.0 - Business Description: 2.1 - Business Identification: Toys”R”Us was founded in 1957 by the entrepreneur Charles Lazarus. It started when Charles Lazarus rented his father’s former bicycle repair shop and began selling cribs, carriages, strollers and highchairs . He eventually realised that peole who bought toys returned to the store, so in 1957 Toys”R” Us was born. Toys”R”Us is a toy store chain that has its headquarters basesd in Wayne, New Jersey, United States . The Toys”R”Us company has locations in Europe. Asia, Oceania, Africa, Canada and Australia. Toys”R”Us currently has 873 stores with more than 520 international stores . This report will detail the expansion of Toys”R”Us into the Polish economy. 2.2 - Business Objectives: 3.0 - Situational Analysis: 3.1 – Market Opportunity and Demand: 3.2 – Environmental Considerations: a) Political Environment: 3.1 – Market Opportunity and Demand:
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3.2 – Environmental Considerations: a) Political Environment: b) Social Environment: c) Economic Environment: d) Cultural Differences - Hofstede’s Cultural Dimensions: http://www.inquiry-mr.com/2009/05/12/cee-markets-are-not-created-equal/ 3.3 - Situational Threats: 3.4 - Point of Difference:
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4.0 - Business Strategy: 4.1 – Organic Growth: (reword) Differentiation: having different toys to there competitors in Poland While Poland is a very lucartive market for TRU estimated at 2 billion PLN with 38 million potential customers TRU will face stiff competition from Smyk, Toy Planet and Pompo. Smyk is the current leader in the Polish toy market with 68 stores, a loyal customer base and plans to expand it operations with new toy megastores. In order to ensure TRU will be competitive with Smyk TRU will be using a differentiation
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BX3073 Assignment - Poland Toys R us Government Policies...

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