I WAS in office and the India vs. Australia match was going on. I was very curious to know the score and immediately opened a cricket site and saw the score. Also whenever some special events occur, we can see them on the net easily. So internet is gaining a huge importance in today’s world. But is it the most powerful media ? If no then which other media is more powerful than this? Let us see the options of the media. We have television, radio, newspaper, internet, phone through which we can spread some news or information. Each has its own pros and cons. A long time ago in villages’ radio was the only way of finding out about the external world. It did not need electricity nor had people to be educated. Also while travelling in a car or bus, we can still turn on the radio and enjoy it. So it is a very simple media which anyone can afford. But this has a weak point. Unlike TV, we cannot view the content. By just listening many people may not be able grasp the information properly. So in this area radio suffers a lot.
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