Mik Gadomski

Mik Gadomski - Strategies Maximize usage of marketing...

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Mik Gadomski 11-19-07 BSN-135 Checkpoint #3 Objectives: Increase awareness of the Tahoe Card and SnowBomb to potential consumers. Obtain 8, 000 new customers. Have a 60% consumer return. Create new and improve membership benefits. Have over 60 riders in each division attend the Toyota Sick n’ Twisted competitions. Obtain new sponsors for the Toyota Sick n’ Twisted tour.
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Unformatted text preview: Strategies : Maximize usage of marketing channels through selective distribution and long channel marketing. Using a direct channel strategy SnowBomb has created a user friendly web site to bring potential consumers and present customers together in an attempt to keep present customers and obtain new ones. Action Programs: Place: Product: Price: Promotion:...
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