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Unformatted text preview: • Multi-season capabilities Threats: • Can lose resort benefits/ ties • Can lose retailer benefits/ ties • Possible competitors can enter market • Consumers may lose interest Positioning Statement: SnowBomb is the only company to offer great benefits/discounts to the motivated, extreme athlete that loves to visit the beautiful Lake Tahoe....
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This note was uploaded on 01/17/2012 for the course ECON 101 taught by Professor Turnbull during the Spring '07 term at University of California, Santa Cruz.
- Spring '07