Kirin+Data+_Positioning_

Kirin+Data+_Positioning_ - 3.5 3.3 3.8 2.3 2.7 2.3 3.5 2.4...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Perceptual Data Average score each brand achieves on each attribute from your sample of respondents. Attributes / Brands Amstel Light Bass Becks Corona Dos Equis Heineken Kirin Molson Moosehd Sapporo St. Pauli Rich full-bodied taste 3.1 3.8 3.7 3.3 3.8 3.5 3.6 2.8 3.5 3.4 3.1 Good taste 3.5 3.9 3.8 3.5 3.9 3.5 3.6 2.9 3.7 3.5 3.2 No aftertaste 3.3 2.3 2.8 3.2 2.8 2.9 2.7 2.6 3.1 2.9 2.8 Refreshing 3.5 2.8 3.5 3.6 3.6 3.3 3.3 2.8 3.6 3 3.1 Light 3.6 1.3 2 2.6 1.8 1.8 2.3 2.2 2.6 1.9 2.2 Lower price 2.1 1.6 1.7 2 2.2 2.2 1.8 1.9 2.1 1.4 1.8 Good value for money 2.8 2.7 2.6 2.7 3.4 2 2.6 2.4 2.9 2 2.5 Prestigious-popular 3.4 2.5 3.3 3.1 2.6 3.1 3.1 2.5 3.4 3 2.6 Masculine 2.5 3.9 3.1 2.9 2.9 3.3 3 2.3 2.8 2.4 2.3 Country with brewing tradit
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 3.5 3.3 3.8 2.3 2.7 2.3 3.5 2.4 3.1 2.9 2.5 For young people 2.8 1.8 2.1 2.6 2.4 2.1 2.4 2.2 2.6 3.1 2.3 Gives buzz 2.4 3.1 2.9 2.5 2.5 2.9 2.8 2.4 2.8 3.1 2.5 Drink at picnics & outings 3.3 2.4 3.1 3.3 3.5 3.3 3.1 2.5 3.4 3.3 2.6 Drink at bar 3.5 3.7 3.5 3.5 3.3 3.1 3.4 2.6 3.4 3.4 2.7 Drink with friends 3.5 3.5 3.6 3.5 3.7 3.5 3.5 2.8 3.5 3.5 3.1 For home after work 3.2 3.8 3.4 3.5 3.4 3.2 3.5 2.7 3.5 3.5 3 To serve guests at home 3.6 3.1 3.6 3.2 3.5 3 3.5 2.8 3.6 3.5 3.1...
View Full Document

This note was uploaded on 01/18/2012 for the course MKT 3370 taught by Professor Staff during the Spring '09 term at Texas State.

Ask a homework question - tutors are online