OfficeStar+Data+_Positioning_

OfficeStar+Data+_Positioning_ - Perceptual Data Average...

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Perceptual Data Average score each brand achieves on each attribute from your sample of respondents. Attributes / Brands OfficeStar Supermarket Large choice 5.2 4.4 3.9 2.3 Low prices 2.1 4.5 2.6 4.1 Service quality 4.2 2.3 3.1 1.8 Product quality 3.7 2.6 3.1 2.9 Convenience 2.7 1.4 4.7 5.1 Preference Data Preference score data obtained for each brand from each respondent. Respondents / Brands OfficeStar Supermarket John 5 3 3 1 Mike 4 3 4 2 Lori 4 2 3 2 Mary 5 3 5 3 Radjeep 2 5 3 2 Antoine 4 3 2 2 Yoshi 3 3 4 2 Hubert 1 2 3 5 Michael 2 4 4 3 Elisabeth 2 5 4 3 Individual Respondents' Data Record attribute scores for each brand in the matrices below, using one matrix per respondent. John Attributes / Brands OfficeStar Supermarket Large choice 5 4 5 2 Low prices 3 4 4 5 Service quality 3 2 5 3 Product quality 2 3 2 2 Convenience 1 1 2 4 Preference Score 5 3 3 1 Mike Attributes / Brands OfficeStar Supermarket Large choice 3 5 3 2 Low prices 1 4 2
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This note was uploaded on 01/18/2012 for the course MKT 3370 taught by Professor Staff during the Spring '09 term at Texas State.

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