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Concept_Selection-1 - Concept Selection Teaching materials...

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Concept Selection Teaching materials to accompany: Product Design and Development Chapter 7 Karl T. Ulrich and Steven D. Eppinger 2nd Edition, Irwin McGraw-Hill, 2000.
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Overarching Goal Now that you have 20 potential concepts, let’s think about how to sort them out.
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Point of today You need to fight for your ideas and vision based upon what you believe to be true in the market! Stop (or don’t start) defaulting into “That’s what the engineer is supposed to do” “I don’t need to know what the customer wants, I just have to build what I think is the grand vision of the product” Don’t be afraid to make mistakes today or any day, product development is a difficult process, you need to fight through the difficulties and your own preconceived notions about your own abilities
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Big Idea You have to add value to each other to have the best ideas emerge
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But I already have a concept When you prepare a selection matrix, do not fall in love with your product Do not think of these exercises as only supporting your own genius
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