moremarketing - MarketingandSelling MarketingandSelling ?...

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Marketing and Selling Marketing and Selling
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? ? Marketing Selling What is the difference and what is the  paradox in entrepreneurial organizations.
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Overview Overview Target Segmentation Size Strategy Concentrated Differentiated undifferentiated Sales forecast 4 P’s Product Price Place Promotion
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Learning Objectives Learning Objectives Identify and describe potential markets of online  customers.  Examine the process for analyzing and selecting  target markets. Discuss topics related to the development of  online product strategies. Describe product strategy decision making using  popular conceptual models. Explore the development of pricing, place, and  promotion strategies.
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Identifying and Describing  Identifying and Describing  Potential Markets Potential Markets Defining Broad Markets Using Market Segmentation Criteria Defining Markets According to Size This is our broad framework for today
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Defining Broad Markets Defining Broad Markets A market is characteristically defined as a 
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moremarketing - MarketingandSelling MarketingandSelling ?...

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