marketing - SellingStrategies SellingStrategies Whysell...

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Selling Strategies Selling Strategies
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Why sell Why sell Effective face to face selling is critical for  entrepreneurs. In Bhide’s Inc. 500 survey  only 12% of founders secured early  revenue through intermediaries. The other  88% sold directly to end users
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Why important in an eBusiness  Why important in an eBusiness  context? context? What are the steps to launching an  enterprise on the web Open a hosting account Register a domain name Put up a web site SEO Is this correct? What would you do differently?
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No! No! A business only exists if you have  customers willing to pay more for your  product or service than it costs to provide
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What is marketing? What is marketing? What is selling? What is selling? Effectively reaching your target market Educating the target market, remember the  service by selling discussed earlier May include distribution channel and  customer service Involves a combination of strategies
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Learning by selling Learning by selling Remember our context is to create sustainable business  models  LBS enables us to learn about our customers Trial and error If you are actively soliciting and learning from potential  customers, you are building a knowledge base Tie back to market segmentation and the ability to  understand characteristics and how to reach your market Furthermore, how will you be able to recognize and unmet  need if you do not talk to someone with it?
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marketing - SellingStrategies SellingStrategies Whysell...

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