MKT 325 - Importance of internal information search...

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MKT 325 18:27 High Involvement Decision making P/r I/S R/e Pur P/P All H/I decisions are not the same.  Differences   among products or services    among consumers Problem Type Matrix  Immediate solution  required?-   Yes NO Problem Anticipated Routine Planning Problem  Emergency Evolving Planning: Standard/ Traditional H/I decision Ex: college choice  Ex: car purchase  Routine Problem: Consumer doesn’t see value in more Information Search 
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Unformatted text preview: Importance of internal information search Financial Services Targeting the Boomer population Anticipate 2 needs for investment Targeting Boomer Sandwhich generation Anticipate 2 needs 1. retirement 2. kids college 3. parents needs Low cost: car insurance Emergency: prob not anticipated and immediate solution needed 18:27 18:27...
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This note was uploaded on 01/19/2012 for the course MKT 301 taught by Professor Staff during the Spring '08 term at Miami University.

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MKT 325 - Importance of internal information search...

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