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Unformatted text preview: Adam Bottorff 10/10/10 IST 444 Mr. Peruta Logo Design A logo is essential for any product or company. It serves as a trademark for the organization and helps society recognize the organization quickly. A logo must have certain qualities and characteristics to appeal to an audience and attract people. If a logo is dull or boring, then the company will not do well with their sales, and there business will fail. Logo’s like Nike, Apple and Blackberry all have helped business and sales because their logos are so known around the world. A logo with lots of color, design and thought, can really portray a business in a positive way. My team’s organization is called Big Apple Sports, which is a company that is located in New York City. The logo is representative of how our store and business is run, which is a fast pace positive environment. Our store holds all apparel and tickets to our sport teams located in the New York area. This is a combination of a store like a finish line, with the advantage of a the New York area....
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This note was uploaded on 01/18/2012 for the course IST 444 taught by Professor Bonzi,s during the Fall '08 term at Syracuse.
- Fall '08