Marketing HW #3

Marketing HW #3 - Racquet= 19,800/300,000 x 1000= 66 1c....

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Adam Bottorff 12.4.10 Basu Marketing #3 Assignment #3 CPM= Cost of Commercial /Number of target customers reached by commercial x 1000 1a. Tennis Today= 27,000/1,800,000 x 1000= 15 Court= 22,500/1,500,000 x 1000= 15 Tennis Pro= 16,200/900,000 x 1000=18 US Sports= 54,000/2,700,000x 1000= 20 Racquet= 19,800/1,200,000 x 1000=16.5 1b. Tennis Today= 27,000/450,000 x 1000= 60 Court= 22,500/400,000 x 1000= 56.25 Tennis Pro= 16,200/360,000 x 1000= 45 US Sports= 54,000/1,200,000 x 1000= 45
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Unformatted text preview: Racquet= 19,800/300,000 x 1000= 66 1c. Tennis Today= 27,000/600,000 x 1000= 45 Court= 22,500/500,000 x 1000= 45 Tennis Pro= 16,200/270,000 x 1000= 60 US Sports= 54,000/600,000x 1000= 90 Racquet= 19,800/450,000 x 1000=44 2. Reach= 15/25x100= 60 Frequency= 4 GRP= 60x4= 240 3. (400x12x120) + (1200x4x60)= 864,000/60= 14,440 40x40x.30= 480 14400/480= 30 4. Number of Salespeople needed= 3 See attached excel sheet for work....
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This note was uploaded on 01/18/2012 for the course MAR 354 taught by Professor Staff during the Fall '10 term at Syracuse.

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