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Unformatted text preview: challenge is being able to be technologically capable of creating interactive services. In response to this problem MTV developed a service that allows viewers to obtain information on CDs, check concert dates, and vote for their favorite performers directly for their TV. Lastly, MTV had to overcome the political barriers of foreign leaders fears that their culture will be Americanized by MTV. President Bill Roedy solved this problem by meeting with key political figures to allay their fears by explaining MTV is not in the business of exporting American culture....
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This note was uploaded on 01/18/2012 for the course MAR 354 taught by Professor Staff during the Fall '10 term at Syracuse.
- Fall '10