Unformatted text preview: challenge is being able to be technologically capable of creating interactive services. In response to this problem MTV developed a service that allows viewers to obtain information on CDs, check concert dates, and vote for their favorite performers directly for their TV. Lastly, MTV had to overcome the political barriers of foreign leader’s fears that their culture will be “Americanized” by MTV. President Bill Roedy solved this problem by meeting with key political figures to allay their fears by explaining MTV is not in the business of exporting American culture....
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- Fall '10