Unformatted text preview: through the full family life-cycle. The first segment of this family life-cycle would be for the people that have not had kids yet. The second segment would be for families and the third segment would be for parents who have had their kids move out. I believe this would be good segmentation because the place a person is in their family lifecycle determines what they want out of Las Vegas. For example, a newly married couple would want to go for the gambling and night life while a family may want to go for the entertainment such as performances and the warm weather. 4. I believe LVCVA is so successful because they segment their market in such a way that there is no cannibalization occurring. This is because they segment based on the cyclical demand in the travel industry. During the off season they promote more for the city’s convention, lodging and entertainment facilities while during their peak season they promote the night life and gambling....
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- Fall '10
- Marketing, Las Vegas, Viva Las Vegas, family life-cycle segmentation, family life-cycle, LVCVA