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Unformatted text preview: respondents own situation. This cuts out useless questions which will improve response rate and make the information more relevant. The internet also makes it possible to reach a large assorted quantity of people throughout the country. Because the internet is the easiest and most reliable way to reach todays youth I do not believe a research firm can accurately forecast youth trends without an online component to its research plan. At the same time Look-Look uses the internet to select a specific group to make sure they reduce the chance of a sampling error by looking up the history of Look-Look volunteers/employees and matching them up to the population being looked for in the sample....
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This note was uploaded on 01/18/2012 for the course MAR 354 taught by Professor Staff during the Fall '10 term at Syracuse.
- Fall '10