ch10 post eval - important because it targets this new...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Andrew Lazarow 1. The Spin Pop belongs to the additions to existing product lines category of new products because it added a new type of lollipop to the product line. 2. I believe Kandy Kastle’s new-product development strategy is aimed at children aged from 4 to 12 years old because they are gaining in influence and buying power. New products are being developed every month to make sure that Kandy Kastle is keeping up with the market. These new candy/toy combinations are attracting dollars that used to be saved for low-end toy purchases. The development of the Hello Kitty product line is
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: important because it targets this new market early gaining their product loyalty. 4 . The candy and toy categories are in the maturity stage of the product life cycle. Both of the markets are approaching saturation and product lines are being lengthened. I predict that the novelty candy category will create a new market which will overcome the saturation that the candy and toy categories are facing separately. This will allow for the novelty candy products to be able to make it through the introductory stage and have a successful growth and maturity stage....
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern