Unformatted text preview: important because it targets this new market early gaining their product loyalty. 4 . The candy and toy categories are in the maturity stage of the product life cycle. Both of the markets are approaching saturation and product lines are being lengthened. I predict that the novelty candy category will create a new market which will overcome the saturation that the candy and toy categories are facing separately. This will allow for the novelty candy products to be able to make it through the introductory stage and have a successful growth and maturity stage....
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This note was uploaded on 01/18/2012 for the course MAR 354 taught by Professor Staff during the Fall '10 term at Syracuse.
- Fall '10