ch10 post eval

ch10 post eval - important because it targets this new...

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Andrew Lazarow 1. The Spin Pop belongs to the additions to existing product lines category of new products because it added a new type of lollipop to the product line. 2. I believe Kandy Kastle’s new-product development strategy is aimed at children aged from 4 to 12 years old because they are gaining in influence and buying power. New products are being developed every month to make sure that Kandy Kastle is keeping up with the market. These new candy/toy combinations are attracting dollars that used to be saved for low-end toy purchases. The development of the Hello Kitty product line is
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Unformatted text preview: important because it targets this new market early gaining their product loyalty. 4 . The candy and toy categories are in the maturity stage of the product life cycle. Both of the markets are approaching saturation and product lines are being lengthened. I predict that the novelty candy category will create a new market which will overcome the saturation that the candy and toy categories are facing separately. This will allow for the novelty candy products to be able to make it through the introductory stage and have a successful growth and maturity stage....
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This note was uploaded on 01/18/2012 for the course MAR 354 taught by Professor Staff during the Fall '10 term at Syracuse.

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