Unformatted text preview: it to be a perfect fit for business people who need to efficiently transport goods such as carpenters or plumbers. Lastly the TC follows the ever-growing global trend of going green. This gives Ford a god reputation with environmentalist while still attracting customers who are just trying to save money on gas. With so many opportunities that the TC provides Ford because of its strengths it is clear that the TC was a good SBU....
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- Fall '10
- Marketing, Strategic business unit, Fords competitor Toyota