Chapter 09 test slides

Chapter 09 test slides - 9 Flashbulb Memory A unique and...

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Unformatted text preview: 9 Flashbulb Memory A unique and highly emotional moment may give rise to a clear, strong, and persistent memory. This is called a flashbulb memory. Flashbulb memory is a clear memory of an emotionally significant moment or event. However, this memory may not be free from errors. President Bush being told of 9/11 attack. Ruters/ Corbis Stages of Memory Memory is any indication that learning has persisted over time. It is our ability to store and retrieve information. We encod e information (get information into the brain). We store information (retain it as short-term or long-term memory). We retrieve information (access information so we can use it when needed). 11 15 Encoding: Getting Information Into the Brain 1. Some information (route you take to school) is automatically processed. This encoding occurs automatically or effortlessly. This is automatic processing. It is our cognitive autopilot that guides us through most of life. 2. However, new or unusual information requires attention and effort (e.g., the name of a newly released movie). Effortful processing is encoding that requires attention and conscious effort. Encoding is the process by which sensory information is put into the memory system. How We Encode 4 Automatic Processing Automatic processing occurs without our awareness. It occurs without interfering with our thinking about other things. It is effortless. We process an enormous amount of information with little or no effort, such as information about space, time, and frequency: 1. Space: While reading a textbook, you automatically encode the place of a picture on a page. Later, you can visualize its location. 2. Time: You unintentionally note the sequence of the day's events or when events take place in a day. 3. Frequency: You effortlessly keep track of how many times things happen (This is the 3 rd time shes called me today). 16 17 Effortful Processing Effortful processing is encoding that requires attention and conscious effort. Committing new information to memory requires effort just like learning a concept from a textbook. Such processing leads to durable and accessible memories. S p e n c e r G r a n t / P h o t o E d i t B a n a n a s t o c k / A l a m y 6 Memory 1. Next-in-line-Effect: Occurs when you are so anxious about being next to speak that you cannot remember what the person just before you in line says, but you can recall what other people around...
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This note was uploaded on 01/18/2012 for the course PSY 205 taught by Professor Palfai during the Fall '08 term at Syracuse.

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Chapter 09 test slides - 9 Flashbulb Memory A unique and...

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