business-level strategy

business-level strategy - Andrew Lazarow SHR 247 3/31/10 It...

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Andrew Lazarow SHR 247 3/31/10 It is possible, but not always easy to determine a company’s Business-Level Strategy. What is easy is figuring out that a Business-Level Strategy is vital for a company’s success. To determine a company’s Business-Level strategy, a person must ask him or herself three questions: Who are the customers? What needs does the company serve? And lastly how do we deliver target value to target customers? In the case of Wal-Mart, determining the Business-Level strategy is relatively easy. To start, I found that Wal-Mart has a very broad range of customers. The creator of Wal-Mart, Sam Walton, said himself that the goal for his stores is to save money for everyone. Wal-Mart caters anywhere from grandparents trying to save money on pharmaceuticals to a young family saving money to buy a new home. Its customer base is so broad that over time it has extended into 16 different markets worldwide.
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business-level strategy - Andrew Lazarow SHR 247 3/31/10 It...

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