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essay outline - Company expansion Never took possession of...

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Success: Strong vision o Community based website Mutual dependency between company and community Employee o Empowerment o Management Smooth transition of management Good fit Cared about the company Core principles Marketing strategy Focus on frequent customers Proactive strategy o Server capacity o Security o Legal issues Entered in a completely new market o Industrial organization model o Brand positioning catering to the individual not the big business
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Unformatted text preview: Company expansion Never took possession of product o No legal obligation o Less overhead, shipping and inventory costs Worried: Competition Lack of control over company image Customer satisfaction Company expansion Company safety issues Fraud International culture barriers...
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This note was uploaded on 01/18/2012 for the course SHR 247 taught by Professor Cardarelli during the Fall '08 term at Syracuse.

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