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Unformatted text preview: Process information- controlled and automatic Stroop effect- uncontrolled bias to read words How the situation changes behavior Conformity- when people yield to real or imagined social pressure Why we conform- to be liked, the need to be liked What factors influence conformity? Presence of an ally, group size, peaks around 7 members, and then levels off Obedience- when people follow direct commands, usually from someone in a position of authority...
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- Spring '08
- Social Psychology