Unformatted text preview: • Process information- controlled and automatic • Stroop effect- uncontrolled bias to read words • How the situation changes behavior • Conformity- when people yield to real or imagined social pressure • Why we conform- to be liked, the need to be liked • What factors influence conformity? Presence of an ally, group size, peaks around 7 members, and then levels off • Obedience- when people follow direct commands, usually from someone in a position of authority •...
View Full Document
This note was uploaded on 01/17/2012 for the course PSYC 101 taught by Professor Loeb during the Spring '08 term at UNC.
- Spring '08
- Social Psychology