PSYC 101 Notes 1:25:11

PSYC 101 Notes 1:25:11 - PSYC 101 Conducting a Cola...

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PSYC 101 16:21 Conducting a Cola Challenge  Is Carolina Cola better then Coca Cola? You have access to 100 undergrads to do a taste test study Design a study (and issues to consider) Which one should be tasted first? How will you assign people to groups How do you ensure that all test conditions will be the same? When and how should ratings be made? Example: take 100 people, split into 50/50, give one half Carolina cola and one half coca  cola. Have them drink water first to clear pallet Statistics Descriptive statistics Mean, mode median 7,7,7,8,10,11,50 outliers Inferential Statistics Outliers distort the means Nervous System Central nervous system- brain and spinal cord Peripheral nervous system- somatic and automatic. Automatic: sympathetic and 
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This note was uploaded on 01/17/2012 for the course PSYC 101 taught by Professor Loeb during the Spring '08 term at UNC.

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PSYC 101 Notes 1:25:11 - PSYC 101 Conducting a Cola...

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