Launch Ch 2.2

Launch Ch 2.2 - Launch Ch 2.2 The Four Cornerstones of...

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Launch Ch 2.2 03:27 The Four Cornerstones of Marketing: The Four Ps  Marketing (according to the American Marketing Association) is the activity, set of  institutions, and processes for creating, communicating, delivering and exchanging  offerings that have value for customers, clients, partners, and society at large Marketing is about all parties to a transaction walking away with something of value Marketers try to satisfy everyone involved in the process Need: the difference between a consumer’s actual state and some ideal or desired state The Marketing Concept: marketers first identify customers’ needs then provide products  or services that satisfy those needs Benefit: delivered by a product when a need is satisfied, marketers show the customers  the benefits of their product/service Marketing Mix: marketer’s strategic toolbox, consists of the tools the organization uses  to create a desired response among a set of predefined consumers. Tools include:
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This note was uploaded on 01/18/2012 for the course JOMC 137 taught by Professor Byars during the Spring '11 term at UNC.

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Launch Ch 2.2 - Launch Ch 2.2 The Four Cornerstones of...

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