Unformatted text preview: by market area. • High cost of gas means more people are seeking dining experiences closer to home • Greatly increased sales and profits during the recession due to high perceived value – opportunity to keep those customers post-recession. Threats • The image of McDonald’s is inextricably linked to the image of America globally • Strong negative media coverage surrounding obesity and unhealthy eating, especially among children and teens, has tarnished the brand. • Burger King has emerged as an innovator and they are currently aggressively reimaging their stores. The rival chain has been hugely successful with offbeat advertising strategies both off-line and online that appeal to younger consumers....
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This note was uploaded on 01/18/2012 for the course JOMC 475 taught by Professor Heidihennink-kaminski during the Spring '11 term at UNC.
- Spring '11