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Unformatted text preview: by market area. High cost of gas means more people are seeking dining experiences closer to home Greatly increased sales and profits during the recession due to high perceived value opportunity to keep those customers post-recession. Threats The image of McDonalds is inextricably linked to the image of America globally Strong negative media coverage surrounding obesity and unhealthy eating, especially among children and teens, has tarnished the brand. Burger King has emerged as an innovator and they are currently aggressively reimaging their stores. The rival chain has been hugely successful with offbeat advertising strategies both off-line and online that appeal to younger consumers....
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- Spring '11