Examples+of+Marketing+Metrics - Customer satisfaction...

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Examples of Marketing Metrics Cost of a prospect Value of a prospect ROI of a campaign Value of telesales Conversion rates of users of competitor products Long-term value of a customer Customer commitment to relationship/partnership Referral rate Response rates to direct marketing Perceived product quality Perceived service quality Customer loyalty/retention Customer turnover Customer/segment profitability Customer mind set/customer orientation
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Unformatted text preview: Customer satisfaction Company/product reputation Customer word-of-mouth (buzz) activity Salesperson’s self-ratings of effectiveness Timeliness and accuracy of competitive intelligence Usage rates of technology in customer initiatives Reach and frequency of advertising Recognition and recall of message Sales calls per day/week/month Order fulfillment efficiency/stock-outs Timeliness of sales promotion support...
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This note was uploaded on 01/18/2012 for the course JOMC 475 taught by Professor Heidihennink-kaminski during the Spring '11 term at UNC.

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