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Unformatted text preview: Customer satisfaction Company/product reputation Customer word-of-mouth (buzz) activity Salesperson’s self-ratings of effectiveness Timeliness and accuracy of competitive intelligence Usage rates of technology in customer initiatives Reach and frequency of advertising Recognition and recall of message Sales calls per day/week/month Order fulfillment efficiency/stock-outs Timeliness of sales promotion support...
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This note was uploaded on 01/18/2012 for the course JOMC 475 taught by Professor Heidihennink-kaminski during the Spring '11 term at UNC.
- Spring '11