{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Examples+of+Marketing+Metrics

Examples+of+Marketing+Metrics - Customer satisfaction...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Examples of Marketing Metrics Cost of a prospect Value of a prospect ROI of a campaign Value of telesales Conversion rates of users of competitor products Long-term value of a customer Customer commitment to relationship/partnership Referral rate Response rates to direct marketing Perceived product quality Perceived service quality Customer loyalty/retention Customer turnover Customer/segment profitability Customer mind set/customer orientation
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Customer satisfaction Company/product reputation Customer word-of-mouth (buzz) activity Salesperson’s self-ratings of effectiveness Timeliness and accuracy of competitive intelligence Usage rates of technology in customer initiatives Reach and frequency of advertising Recognition and recall of message Sales calls per day/week/month Order fulfillment efficiency/stock-outs Timeliness of sales promotion support...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern