Unformatted text preview: responding with tactics such as running new ads that stress the value. It is also cutting costs by paring back the varieties of products like Hersheys Kisses. As supermarkets trim back the shelf space they allot to premium chocolates, Hershey stands poised to cash in as consumers look to affordable Hershey favorites to satisfy their cravings. After all, even on a tight budget, people need to indulge at least a little. 1. Is Herseys resurgence based on a want or a need? Support your answer. 2. Evaluate the shift in chocolate sales based on benefits and costs that customers perceive. 3. What other products or brands are benefitting from the recent return to frugality?...
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This note was uploaded on 01/18/2012 for the course JOMC 475 taught by Professor Heidihennink-kaminski during the Spring '11 term at UNC.
- Spring '11