Unformatted text preview: 30,000,000 100,000,000 General and Administrative Expenses Marketing salaries and expenses $10,000,000 Indirect overhead 60,000,000 70,000,000 Net profit before income tax $255,000,000 1. Calculate the net marketing contribution (NMC) for this company. 2. Calculate both marketing return on sales (or marketing ROS) and marketing return on investment (or marketing ROI) as described in Appendix 3. Is this company doing well?...
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- Spring '11
- Revenue, expenses Sales expenses, expenses Marketing salaries, Administrative Expenses Marketing