Unformatted text preview: 1. Using the chain ratio method described in Appendix 3: Marketing by the Numbers, estimate the market sales potential for heart catheterization products to meet the needs of the infant and child segment. Assume that of the 40,000 children with heart defects each year, 60 percent will benefit from these types of products and that only 50 percent of their families have the financial resources to obtain such treatment. Also assume the average price for a device is $1,000. (AACSB: Communication; Analytical Reasoning)...
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- Spring '11
- Marketing, 50 percent, 60 percent, $1,000, chain ratio method, heart catheterization products