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Unformatted text preview: 1. Refer to Appendix 3, Marketing by the Numbers, to determine the marketing return on sales (marketing ROS) and return on marketing investment (marketing ROI) for Company A and Company B in the chart below. Which company is performing better? Explain. Company A (sales force only) Company B (telemarketing only) Net sales 1,000,000 $850,000 Cost of goods sold $500,000 $425,000 Sales expenses $300,000 $100,000...
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This note was uploaded on 01/18/2012 for the course JOMC 475 taught by Professor Heidihennink-kaminski during the Spring '11 term at UNC.
- Spring '11