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ads-is+cnn+_1 - July 20, 2009 CNN Applies a Little Spin Of...

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July 20, 2009 CNN Applies a Little Spin Of Its Own in New Marketing Campaign: Cable Network Declares Itself "No. 1" — But According To Whom? ( LA Times ) CNN' s latest ad campaign is raising quite a few eyebrows and has a competitor crying foul. In a new television spot aimed at getting advertisers to spend more on the network, CNN proclaims it is "No. 1, with more viewers than Fox and MSNBC ." The ad goes on to say that CNN has held the top spot for seven years in a row. This came as a news flash to Fox and MSNBC , considering that both top CNN in the ratings. During the second quarter, Fox News — which has been handily beating CNN since January 2002 — more than doubled CNN 's audience in prime time and for the entire day. Even MSNBC , a onetime also-ran in the cable news wars, topped CNN in weekday prime-time ratings for the first time in the second quarter, the LA Times reports. At issue is the metric that
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ads-is+cnn+_1 - July 20, 2009 CNN Applies a Little Spin Of...

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