Building+Blocks - Competing ethical duties Appreciate...

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Building Blocks for Ethical Decision Making Dudes Known for …which is Primary Ethical Communication Focus Aristotle* Golden Mean Virtue ethics – virtue lies between two extremes Moral agent/person Kant* Categorical Imperatives Universally acceptable standards, regardless of situation Act/action Mill* Utilitarianism Greatest good for greatest number Consequence/outcome Ross
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Unformatted text preview: Competing ethical duties Appreciate situation without losing sight of rules (prima facie and duty proper) Context Etzioni et al. Communitarianism Shared responsibilities; focuses on the sum of the outcome on society Individuals/audiences * Chart p. 11 of Patterson & Wilkins, 7 th ed. Media Ethics: Issues and Cases . Building blocks.doc...
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