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Ethical+Communication - • Act-Behavior “just do it”...

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Ethical Communication Context - Climate for decisions – social, political, cultural, etc. - Can have an influence on decision ultimately made - Often creates ethical tension (e.g., what’s right vs. what’s popular) Moral agent - The communicator who makes an ethical judgment - Must take responsibility for action Motives - Underlying intent, whether good or bad - Good motives often justify what may on the face appear unethical - Should be viewed with consequence
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Unformatted text preview: • Act-Behavior; “just do it” of the ethics world-Verbal or nonverbal (omission) • Individual(s) or audience(s)-Those affected by the moral agent’s action-Ethics involves relationships • Consequences-Positive or negative-Immediate or long-term-Clear or subtle-Unanticipated or expected (From Louis Alvin Day, Ethics in Media Communications: Cases & Controversies , 4 th ed. Belmont, CA: Wadsworth/Thomson, 2003, p. 5-6)...
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Ethical+Communication - • Act-Behavior “just do it”...

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