persuasion-caveat+emptor-linens_n_things -...

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Going-Out-of-Business Sales Not Such a Bargain ABC Investigation Shows Why You Need to Shop Around By ELISABETH LEAMY and VANESSA WEBER Nov. 25, 2008 — (video program included) Several big chains have announced they will go out of business by the end of the year. So now come the liquidation sales. Could their bad luck be your lucky day? "Good Morning America" went shopping to find out. The Liquidators What many people don't realize is that outside liquidation companies run most going-out-of-business sales. Their job is to get as much money as possible for the inventory. So, for example, the sign says Linens 'n Things, but it's really not. Six of the largest professional liquidators own the company now: Hilco Merchant Resources, Hudson Capital, Gordon Brothers Retail Partners, Great American Group, SB Capital Group and Tiger Capital Group. For these companies, going out of business is a business. Labels on Top of Labels When we shopped at the Linens 'n Things liquidation sale, we noticed something strange. On product after product we could peel back the surface price tags to reveal the old prices below. For example, the surface price tag on a Calphalon saucepan said $124.99. But the one underneath said $109.99. Rachael Ray cookware? $199 on the new label, $179 on the old. The tag on a curtain scarf said $39.99 on the top, but peel it back carefully and there was another price tag for $27.99 below. Carrying a hidden camera, we asked a clerk why there were price tags on top of price tags. She said that they were instructed to cover up old Linens 'n Things prices and replace them with the liquidators' prices. Liquidators hire many of the original store clerks like her to stay on, so they are familiar with how the pricing changes. When we pointed out that the product originally was cheaper, the clerk said, "It used to be when it was on clearance. Right now, it's not clearance, it's just a discount. Not great deals at all." How It Works Several clerks explained that the liquidators come in before a going-out-of-business sale and raise all prices up to the regular selling price. Then they discount from there, starting with small percentages off and deepening the discounts as the sale goes on. "We had [the] best deals before," a clerk told us. "Now, 20 percent, 10 percent, it's nothing."
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This note was uploaded on 01/18/2012 for the course JOMC 141 taught by Professor Loisboynton during the Spring '11 term at UNC.

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persuasion-caveat+emptor-linens_n_things -...

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