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Unformatted text preview: UW-Madison doctors photo to stress diversityPicture of minority student digitally inserted into shot on application bookletBy Sharif Durhams of the Journal Sentinel staff Last Updated: Sept. 20, 2000In an effort to promote the University of Wisconsin-Madison as a racially diverse campus, university officials digitally inserted a black student's face into a photograph of white Badger football fans that was used on the cover of their new undergraduate application.University officials are now considering reprinting covers for some of the 110,000 brochures, which had been completely revamped for the first time in several years. Between 50,000 and 55,000 of the booklets have already been mailed to high schools and to individual students who are considering applying to UW-Madison."We were really up against a wall when we made the decision," said Albert Friedman, director of publications at UW-Madison, who said it is his job to ensure university publications have integrity and reflect certain values."We probably tried too hard, and we did the wrong thing."The decision to use the digitally altered photo came several weeks ago, while UW officials were deciding what photo to use on the cover of the application. Admissions Director Robert UWMadison doctored pix.docDoctored photosPhoto/UW-Madison news & public affairsThe original photo shows Badger football fans cheering during a football game at Camp Randall Stadium. Photo/UW-Madison news & public affairs...
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This note was uploaded on 01/18/2012 for the course JOMC 141 taught by Professor Loisboynton during the Spring '11 term at UNC.
- Spring '11