adv 260 exam - ADV 260 FINAL EXAM No reporters or...

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ADV 260 FINAL EXAM No reporters or columnists In general terms PR influences: RACE- R= research Goodwill will created wealth Boston tea party huge pr events Public opinion is slow to change PT burnum did not say it was a management function Sleeper effect= lower creditable source becomes more persuasive over time Press becomes more segmented Effective nonverbal requires study of their client End results of comm= change attitudes, crystalize attitude, create doubt, do  nothing Protect clients image Providing options to avoid consequences is a necessary element= false Danger>fear Trying to change attitudes Best social power= expert Father of pr= ivy lee To build mutual understanding Typical goal of comm someone seeks to  explain benefits Feedback is critical because from it the source can learn if receiver 
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This note was uploaded on 01/18/2012 for the course ADV 260 taught by Professor Issacson during the Fall '08 term at Michigan State University.

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adv 260 exam - ADV 260 FINAL EXAM No reporters or...

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