Final PR Project - Five G Public Relations Actors Equity...

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Five G Public Relations Actors Equity Association Proposal Group 9 Chelsea Gannage Emily Garavaglia Laura Genouw Bennie Gist Jennifer Garavaglia
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Executive Summary Company Overview The Actors Equity was founded in the year 1913. It represents more than 48,000 actors and stage managers. The program works to advance, promote, and foster the art of live theater. The actors of the program have an immense amount of passion and believe that they are an essential component to society. The shows put on by the Actors Equity also helps the local economies of the show’s destinations due to the amount of profit it attracts. Without the Actors Equity tour the communities will lose the cultural aspect of the arts along with the economic support it brings. Situational analysis The Actors Equity is in an argument against their owners the Broadway League. The dispute between the two is threatening to cancel all shows on Broadway. The Actors Equity is unhappy with their benefits, including health care, and cannot come to a compromise with the Broadway League to suit both groups’ needs. Both sides need to come to a decision to ensure that future tours will happen. Our goal is to gain the support of the public to convince the Broadway League that better benefits and working conditions are essential to the well being of the actors and the program. Actors’ Equity Association Proposal 2
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The Plan Objectives Our overall goal is to get the actors involved in The Actors’ Equity Association the compensation they deserve for their backbreaking contribution to the arts. To fulfill the overall goal we are going to need to gain support for our cause by making the community aware of the various hardships you face in the workplace. Our short-term goal is to demonstrate the importance of the arts to the public. If the public appreciates the role you play in culture and the economy, they will be more likely to offer their support and help to sway The Broadway League. It is of utter importance that The Broadway League recognizes your need for better benefits and working conditions. Without your contributions the economics of touring communities will be devastated and the development of culture will halt. Target Audience We believe that to complete all of our goals we need to build mass amounts of support through using a large target audience. More support will help raise awareness of the issue, gaining more attention from The Broadway League. These targets will be: Actors’ Equity Association Proposal 3
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• Broadway followers • The Broadway League • Community members of touring sites Big name actors who gained fame through Broadway ( Kristin Chenoweth, from Glinda in Wicked to April Rhodes in Glee .) Based on our determined target audiences and the analysis of our research we have created a plan that focuses on community and media relations. Persuasion
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This note was uploaded on 01/18/2012 for the course ADV 260 taught by Professor Issacson during the Fall '08 term at Michigan State University.

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Final PR Project - Five G Public Relations Actors Equity...

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