Exam 2 - 10/11/11 Advertising, Brands, and the Space of...

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10/11/11 Advertising, Brands, and the Space of Consumption Going into the brand world: Now, the brand comes to you . Ex Burger King King. Sending masks and crowns for free Advertising and Space -Not just what ads say, but where they appear -From 2D to environment Psychic/Interior space: dreams and fantasies we inhabit and that inhabit us. ..things that happen inside us Physical space: billboards, malls, environment, shirts Public space: social interaction Cyberspace: Online Worlds The environment we know: able to identify brand based on the font and color of the letter Brands : Change in scale -“Melts in your Mouth, Not in Your Hand” Architecture as a medium -Cathedrals and Palaces The original brand - A “mark of distinction” Industrial Revolution -From bulk to packaged goods -Brand: Creating distinctions One of the first trademarks -Quaker Oats man-believed the power of the Quakers would be a good image, even though they did not come up with oats Interior space of self: Psychology What motivates people: Judgment ex. Dandruff Scare copy/whisper copy: Scare is more obvious , whisper isn’t “Make up her mind while she makes up her face”-radio advertising Psychological Techniques -People= repository of anxieties, insecurities, and inferiority complexes
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This note was uploaded on 01/19/2012 for the course MEDIA 102 taught by Professor Miller during the Fall '08 term at Rutgers.

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Exam 2 - 10/11/11 Advertising, Brands, and the Space of...

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