PR-Advertising - Introduction to Communication and...

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Introduction to Communication and Information Processes 04:189:101:03
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Public Relations Defined …the art and science of analyzing trends, predicting their consequences, counseling organizational leaders and implementing planned programs of action which will serve both the organization’s and public interest.
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Timeline 1773 Boston Tea Party 1833 Presidential Press Secretary 1889 First PR Department (Westinghouse) 1906 Ivy Lee-Declaration of Principles 1934 Roosevelt’s Fireside Chats 1941 Office of War Information 1948 PRSA Founded 1954 PRSA Code of Ethics 1962 PRSA Accreditation Program 2000 PRSA Code of Ethics Revised
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Public Relations Activities (internal and external) Community Relations Counseling Employee Membership Financial Relations Government Affairs Industry Relations Issues Management Media Relations Marketing Communication Crisis Communication Special Events Research
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Internal and External Publics Stockholders Employees Customers Government Agencies Legislators
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Major PR Agencies Ogilvy Edelman APCO Waggener
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Early History of Advertising 3000 B.C.: Babylonian merchants Romans wrote announcements on city walls 15 th century, Siquis-a pin up ad 1625: first newsbook containing ads (Weekly News ) coupon book with some news
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PR-Advertising - Introduction to Communication and...

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