Evaluatio3 - Evaluation. There are a number of points that...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Evaluation. .. There are a number of points that we can note in relation to Pluralist and Marxist perspectives on the mass media that help to illustrate the overall nature of the argument concerning the relationship between ownership and control of the media. Firstly, Marxists such as Murdock and Golding ("Capitalism, Communication and Class Relations", 1977) have argued that Pluralists tend to overstate the distinction between "owners" and "managers", to the extent that the two roles are considered separately rather than in terms of their possible correspondence. We can outline this argument in a number of ways. a. Although the running of an organization does tend to involve a day-to-day separation of the functions of owner and manager, Marxists argue that we have to look at this relationship in a cultural context. The objective of a Corporation is to make a profit. Marxists argue that the primary aim of any economic organization is the maximization of profit - all other aims (such as creating employment, benefiting society and so forth) are secondary to this aim. What this means, therefore, is that the cultural organization of any business is geared towards making the greatest possible profit.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/17/2012 for the course SCIE SYG2000 taught by Professor Bernhardt during the Fall '10 term at Broward College.

Page1 / 2

Evaluatio3 - Evaluation. There are a number of points that...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online